Google is in the process of rolling out new tools to help advertisers with large scale campaigns — they call them “Tools for the Power User.” Yesterday, they announced the first tool, which will be rolling out over the next few weeks, called ad customizers.
Ad customizers allow marketers to create ads in Google Adwords with special dynamic fields that are populated based on different criteria like search query, location or timing.
One example that Google provided in their press release showed ads for a kitchen mixer. The ad customizers changed the size and price of the mixer based on the user’s search. One was a 5 quart kitchen mixer starting at $400 and the other was an 8 quart mixer starting at $500.
So you can see how this could be great for eCommerce companies with thousands of products, but it can help with Adwords ads for other types of businesses as well.
Imagine you have a gym or other membership-based business, you can countdown the days, even hours remaining in your membership drive.
Or how about a restaurant with a daily special. You can promote that special dish in your ad using Adwords ad customizers.
A real estate agent could promote certain homes based on price range or neighborhood.
You create the original ad in Adwords, specify the dynamic fields and then create a spreadsheet to upload the data that will populate the ad customizers fields.
It’ll keep you from having to create thousands of ads or going through the approval process for each and every new promotion. Plus, you’ll be able to keep your ads longer giving you more data for testing and history.
Like I mentioned before, Google Adwords ad customizers will be rolling out over the next few weeks. Will you use them? Continue the conversation by leaving a comment below and go ahead and give this video a quick thumbs up! It only takes a second.