Google Adwords is rolling out its Dynamic Remarketing tools to advertisers across all verticals.
Let me explain a little bit about what that is and why this is important. Remarketing lets you identify people who have previously visited your website and show them an ad on other websites.
For example: let’s say I visit XYZ photo and video store online and browse to their DSLR camera section. Their website places a cookie on my browser that: A, tells them that I’ve been to their site; B, I visited the DSLR camera section; and C, that I didn’t buy anything while I was there. The next day I visit YouTube where I see an ad from XYZ photo and video store featuring their top selling DSLR cameras. Cool, right? They have now reengaged me by showing me relevant content and, because I’ve visited their site before, I’m familiar with them and more likely to click through.
Dynamic remarketing takes it a step further by recognizing the actual products that I viewed. Take that same example and say I looked at a Canon 5D camera. Now when I visit another site in Google’s display network … not only do I see an ad from XYZ photo and video, but I see an ad for the Canon 5D and it’s price with a “free shipping” message. That is a highly targeted and relevant ad.
You could create a display ad for every single product you offer, but that wouldn’t be very efficient if you have more than a handful of products. Dynamic remarketing in Adwords uses a product feed to automatically generate these ads for you.
What about everyone else?
That’s great for eCommerce sites, but what about everyone else? When these new releases hit, adwords dynamic remarketing will be available for other types of businesses as well.
An example Google offered was, imagine you own multiple car dealerships representing multiple makes and models in multiple cities. You can remarket to visitors based on their location and the price range of the cars they looked at.
Here are a few dynamic remarketing ad examples provided by Google:
What ways would you use these new dynamic remarketing adwords ads? Continue the conversation by leaving a comment below and please and give the video a quick thumbs up!
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