Yesterday, Facebook announced more video updates, this time taking some plays out of YouTube’s book.
The first update, which will be rolling out this week, is the addition of a view count on videos. You will see the number of views next to the number of likes and comments under each video.
Views will be shown on public videos from people and Pages, to help people discover new, popular videos.
The first thing that popped in my mind when I read this was, how is this going to affect small businesses and small organizations that don’t have a large following? Will people be less likely to view a video with a dozen views when they’re used to seeing viral videos, or even videos from large organizations with thousands of views?
I was a little turned off with the statement, “to help people discover new, popular videos.” In the same press release Facebook, talks about how video ranking in News Feed was improved a few months ago to show people more relevant and interesting videos.
So, how exactly does showing the number of views help since they already have an algorithm in place to get appropriate videos in front of people?
What exactly counts as a Video View?
When a video appears in most News Feeds, it auto-plays. If an auto-play counts as a view, then organizations with hundreds of thousands of followers are going to naturally show a high number of views because it’s showing up in the News Feed of many of their followers.
Facebook Related Videos
The next update to Facebook video is the addition of related videos. This is a feature that they’re currently testing on mobile. Similar to YouTube, when the video finishes playing, users will be shown additional related videos.
I believe this is probably a good thing for Facebook users. I know that I use that feature often on YouTube. What this means to businesses and organizations is now, there’s a very good chance that your competition will be shown to your fans.
That’s the part that pains me the most and raises a few more questions. If I go through the time and expense to grow an audience on Facebook and I put out a video … am I going to be exposing that audience to my competition because they have a related video?
This is where we have to make sure we’re staying on top of our game by making good quality videos, providing good quality content and being good stewards of our brand to keep our fans and customers loyal.
What do you think about these updates? Are they good for Small Businesses and Organizations? Leave a comment below to continue the conversation!