What does digging in the dirt have to do with understanding your personal brand?
Danielle Watson is an expert at demonstrating how to unite conflicting circumstances to create something uniquely your own. Her Purse Process is an evolutionary process that helps the smart highly-capable woman ditch the emotional baggage that has her spinning her wheels and deftly skirt the mental obstacles that have kept her boxed in so she can create fulfilling work, relationships, and a lifestyle way outside the ordinary.
The Purse Process personality archetypes
- Absent Abigail
- Dumpster Debbie
- Vanishing Veronica
- Perfect Priscilla
The Missing Link
The goal is to bring insight to a pattern that is hiding just below the surface. When you are made aware of this pattern, you can make conscious decisions about how to proceed.
The missing link is that piece of information that you know is staring you right in the face–if you have that information, it will change everything! There is something about the way you’re doing things or thinking about things that isn’t connecting with your customers, co-workers or team and when we slide that missing link into place, everything takes off. It’s the catalyst.
You need to stop throwing the baby out with the bathwater. Look at your entire life experience and what you bring to the table. Just because you may be starting something new, doesn’t mean you can’t draw from your past life experiences. You’re not starting at square one.
Look for things that are seemingly incongruent. Look for the thing that you’re most embarrassed that people might find out about you. Find a new way of looking at it and find a new purpose for it, you can bring that out in the forefront and it will distinguish you from other people or brands.
Danielle was embarrassed to tell people about the money she spent going to school to be an archeologist. Now that is part of her story and it helps explain why she’s good at what she does.
Other people can see who you are
Even if you can’t see it yourself. Ask people close to you what they notice about you. What’s interesting or weird about you? What’s annoying about you? You can often use those characteristics to help choose your path or distinguish your brand.
When they speak the truth about you, you’re going to feel it from the inside. If it doesn’t feel right, shake it off and move on.
When you are working to build something from inspiration–from that feeling place of enthusiasm–it is much easier than if you try to do something from motivation. Motivation will fail you before you summit every time, but inspiration is like the wind beneath your wings. It will help you get up when you fall. It will push you those last few feet. It will bring you ideas that you never would have had.
Quick Advice Questions with Danielle
Q: What one piece of advice would you give every marketer?
A: Let go of the things that take up more than 10 minutes of your time
Q: If you had to choose three social media platforms, which would you choose?
A: Facebook, Twitter, Instagram
Q: What is your favorite time-saving tool that you wouldn’t want to live without?
About Danielle Watson
As an anthropologist who doesn’t like digging in the dirt, she’s an expert at demonstrating how to unite conflicting circumstances to create something uniquely your own.
Danielle’s knack for distilling heaps of data into life-changing insights, along with her affinity for dresses, red lipstick, and all things girly, have made this unlikely anthropologist a pint-sized inspiration to women everywhere.
Danielle’s Purse Process is an evolutionary process that helps the smart highly-capable woman ditch the emotional baggage that has her spinning her wheels and deftly skirt the mental obstacles that have kept her boxed in so she can create fulfilling work, relationships, and a lifestyle way outside the ordinary.
Connect with Danielle
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