This week Sweigh, Inc. released a complete redesign of Sweigh. If you’re not familiar with the app, it has a Twitter-like 140 characters for you to ask a question or make a statement. Below that, are two responses that users can choose to “sway” or “weigh in” their opinion by swiping the Sweigh icon left or right.
For example, today is 9/11 and, under the Current Affairs category, I found this Sweigh:
Unbelievable how it’s been 13 years since NY changed forever. Crazy how it still feels like yesterday.
Below that were the choices, “Always will feel that way” and “time will heal.”
So far, 66% of respondents say, “always will feel that way.”
What does that have to do with Digital Marketing?
Ok, I know you want to know what this has to do with digital marketing because it just sounds like a fun time-waster, right?
All of that data is being stored. Marketers will be able to gain access to this data and run queries against it. Imagine a survey where all of the questions are already answered.
That data is also being crunched by IBM Watson to identify trends and help understand consumer behavior. Companies like Colgate Palmolive are already on board.
You can also create your own questions, but be careful not to be an annoying marketer trying to interrupt people’s entertainment.
What makes the new Sweigh design release a big deal?
The product that we saw before this week was an MVP, or minimum viable product … Sort of a public beta to prove the concept. It was only available for iOS devices and had very little marketing promotion behind it.
The new update not only brings a more attractive and user-friendly design to iOS devices, but they have also launched an HTML5 version making Sweigh available to Android, Windows Phone and desktop users.
It also signals the launch of a large marketing push to bring in new users. More users, more interaction, more data.
I interviewed Sweigh CEO Chris Monteleone on The Busy Marketer Podcast back in July. You can check that out to hear more about the marketing tools that will be available to us through Sweigh. Check out TheBusyMarketer.com/13 or search for “The Busy Marketer” on iTunes or Stitcher Radio.