Google Adwords is rolling out its Dynamic Remarketing tools to advertisers across all verticals.
Let me explain a little bit about what that is and why this is important. Remarketing lets you identify people who have previously visited your website and show them an ad on other websites. [Read more…]
Google is in the process of rolling out new tools to help advertisers with large scale campaigns — they call them “Tools for the Power User.” Yesterday, they announced the first tool, which will be rolling out over the next few weeks, called ad customizers.
Ad customizers allow marketers to create ads in Google Adwords with special dynamic fields that are populated based on different criteria like search query, location or timing. [Read more…]
Facebook wants better content and more engagement between content creators and users for a better overall experience. To help make that happen, yesterday they launched Facebook Media, a resource designed, according to the blog,
to highlight great examples and new trends illustrating how public figures, organizations and media are using Facebook to connect with their audiences.
I have to tell you, I’m very excited about all the news around social media marketing that has come out this summer. Today I have two stories for you. The other is from Facebook, so if you haven’t seen that video yet, go check out The Busy Marketer YouTube channel and you will find it right next to this video … About Twitter tailored audiences. [Read more…]
This week Sweigh, Inc. released a complete redesign of Sweigh. If you’re not familiar with the app, it has a Twitter-like 140 characters for you to ask a question or make a statement. Below that, are two responses that users can choose to “sway” or “weigh in” their opinion by swiping the Sweigh icon left or right. [Read more…]