Welcome Priscilla Vento, the founder of the PR firm 30 Miles North. We talk about what Public Relations means to small business and organizations today and how it relates to marketing. There’s a good dose of Social Media talk plus she reveals tips for getting your message in front of reporters and bloggers. Are Press Releases still useful? BONUS: Priscilla offers to answer YOUR questions about PR.
In our Listeners’ Questions segment, Dante wants to know if he should use those “annoying” pop-ups to grow the e-mail list for his accounting business. I share a quick case study where I used a split test during the Holiday season on an e-commerce site to improve conversions and sales. You can leave your question on our Ask The Busy Marketer page.
Connect with Priscilla
- Twitter: @PriscillaVento | @30MilesNorth
- Instagram: @PriscillaVento | @30MilesNorth
- Facebook: facebook.com/30MilesNorth
- Book: Trust Me, I’m Lying Confessions of a Media Manipulator by Ryan Holiday (audio version)
- Time-Saving Tool: Google Docs
Listeners’ Questions Resources
- Recommended Email Service Providers
- Pop-up/Opt-in Form Plugins for WordPress
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