Chris Monteleone is the CEO and co-founder of the new social media platform Sweigh. It’s a fun app that gives you 140 characters to pose a question and give the Sweigh community two options for answers. Users swipe left or right to vote for their favorite answer.
Could Sweigh be the next big start-up to be acquired by Facebook? How many of you had ever heard of WhatsApp before the acquisition a few months ago? What could be so special about an app that few in the US knew existed? It reached a target market that was seen as virtually impossible to penetrate. A HUGE market.
So what’s so special about Sweigh? When I first downloaded the app on my iPhone two weeks ago, I thought, “it’s neat, but they have serious work to do to get it to catch on.”
There’s more to Sweigh than meets the eye. First, the product that you see in the AppStore today (7/19/2014) is a minimum viable product (MVP). I would call it a public beta. It has a basic design with basic functionality to prove the concept, look for ways to improve it and see that people will use it.
After 6 weeks in the AppStore and very little promotion, they already have over 1000 users and 100,000 Sweighs. A good start.
In September they will be launching an HTML5 version of the app which will be viewable in mobile and desktop web browsers. This will be the way Android and Windows phone users get to have their “Sweigh”.
A major redesign is also in the works. Here’s a sneak peek at the new concept which is a major improvement over the MVP.
But wait, there’s more! MUCH more!!
All that MVP, HTML5 and redesign stuff points to a great user experience, but that’s not the brilliant part of Sweigh. Not the part that will be important to us marketers or investors. All of those questions and answers … That data is being stored and will be made available to companies.
Fees for access to the data weren’t mentioned, but you can be sure this will be a major source of revenue for the company. Imagine that! A usable social media platform that has a revenue plan from the beginning!
Think of it as the world’s largest survey and the questions have already been answered.
And all that data is being crunched by the IBM Watson project to help identify trends and understand consumer behavior.
Watson is a cognitive technology that processes information more like a human than a computer—by understanding natural language, generating hypotheses based on evidence and learning as it goes. –http://www.ibm.com/smarterplanet/us/en/ibmwatson/
Businesses will also be able to ask their own questions and use retargeting ads based on user behavior.
Also in the works are Sweigh widgets for your website and, what I believe to be huge, apps/integrations for Facebook and Twitter.
As a brand, you have the opportunity to let your customers have input on future products and services. Chris gives examples of how Colgate Palmolive is already doing this and how a company like Nike could use it to design the new LeBron James shoe.
If the Sweigh team can pull this data system together, I have no doubt that they’ll soon be acquired by someone like Facebook or Twitter. Listen to the full interview and see if you agree.
Connect with Chris and Sweigh
- Twitter: @chrismonte20
- Twitter: @sweighinc
- Instagram: @sweighinc
- Pinterest: SweighInc
- Facebook: SweighInc
- Tumblr: sweigh-inc
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