This article originally appeared on Medium.
I recently wrote an article about how Facebook could potentially take on Amazon in the eCommerce world. Facebook keeps introducing more and more tools that make the foundation for a good eCommerce experience. Just yesterday, they launched the desktop version of Messenger. Only a couple of weeks ago, Facebook gave consumers a way to directly connect with businesses on Messenger — including receiving transactional messages typically sent by email after purchasing.
All of this goes to something that has been marinating in my head over the past year or two — something that I’ve been reluctant to talk about until now.
Small eCommerce companies are going to be squashed unless they make changes NOW. [Read more…]