This article originally appeared on Medium.
Amazon Changed Everything
I’ve been in eCommerce since 2000 — an eternity in the digital world. I look back fondly on the days when you just had to be better than the other guy. It usually involved a tweak: product packaging for added value, SEO and AdWords bids to drive traffic, or checkout processes to reduce friction in the conversion funnel. We took pride in being small enough to pivot quickly to stay near the top.
Then this bookseller called Amazon came along and changed everything. At first they offered low prices and fast delivery. Now they offer something that makes most eCommerce companies cringe — EVERYTHING! It used to be that Google was the first place shoppers would go to find the products they want. Now they go directly to Amazon and, unless you’re selling on Amazon, your potential customers may never know you exist. [Read more…]