Greg Taylor, Founder of Marketing Press, is an experienced digital marketer who knows his stuff when it comes to website optimization and content marketing. He comes highly recommended by Jay Baer, one of America’s top marketing consultants, which is why I invited him on The Busy Marketer Podcast to share some of his knowledge.
Greg’s Digital Marketing Mantra
Greg relied on mentors to help him grow as an entrepreneur. Mentors can provide guidance for all levels of business with advice like,
Failures are not necessarily catastrophic. They’re just opportunities to take things to the next level.
Greg also worked along side other entrepreneurs in an open group environment called Gangplank after moving to Arizona. I talk about a similar space for new entrepreneurs located in nearby Uptown Greenville called Greenville SEED.
Digital Marketing Data
When talking about Greg’s Digital Marketing Mantra, “review, refine, repeat”, he shares the importance of data. We’re fortunate to have access to so many more metrics than other forms of marketing, but they don’t do any good if we don’t use them. Here are some of Greg’s sources for marketing analytics:
Marketing Press ONLY uses the WordPress platform when developing websites. I asked Greg why and it came down to it being “easy” and “intuitive”. Very much the same reasons why I built this website on the platform. He also talks about the contributors and community around WordPress.
One of the basic things that websites need is an easy way for people to connect with you. Greg said that it’s surprising how many website make it difficult for users to find contact information. If you are a brick and mortar company, make it easy for people to find you. For online services, the easiest way to increase conversion is to make sure you have a contact form.
Greg also recommends having a good “About” page that shows your brand’s personality.
Have a congruent experience from the first touch on the website to the person that answers the phone to your office space. Make sure the personality of your company extends through everything and that includes every piece of your website. Make sure to “be yourself.”
What is content marketing? “Anything you can publish on social media or on your site through blogs. Anything that you can publish to help educate someone, to let people know who you are and let the brand personality out.”
Don’t get hung up on the written word because “content” is more than that. Content can be podcasts, photos or video.
How do you choose the right content for you or your brand?
Greg always asks people what they are most comfortable with. The problem comes when people are taken too far out of their comfort zone because they are told they “have to blog X times a week.” You may start off gung-ho, but when the difficulty of it and reality sets in, you don’t do it as often and eventually quit altogether. We used examples of exercise. We start with good intentions, but if it doesn’t fit our personality, it will be hard to keep up.
Find a form of content that you are comfortable with and can do on a consistent basis. Consistency is very important.
If you have a question about digital marketing for me or a future guest, let us know at https://bjsmith.co/ask.
About Greg Taylor
Greg is a Rutgers grad, turned marketer, turned WordPress developer … originally from New Jersey, now living in Tempe Arizona. In 2010, Greg started the company Marketing Press, where they focus on creating high performance websites using their signature Data Driven Development process. As they say, If your site isn’t helping to advance your business, it’s not working.
He’ll be the first to tell you he’s hopelessly addicted to music. A Phoenix Suns Fan and Manchester United Supporter. Greg enjoys fitness, beaches and helping brands go to the next level.
Connect with Greg and Marketing Press
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